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DHL says sorry for F1 social media faux pas

by ASC Staff on Oct 7, 2014




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DHL Express has been forced to apologise for a Facebook post in which it asked for 'likes' regarding Jules Bianchi's F1 crash in Sunday's Grand Prix.

The company's post on Sunday night read: "Ghastly accident in Japan. Jules Bianchi is fighting for his life. By clicking 'Like' on this occasion, you'll be sending Jules your best wishes for a speedy recovery. #ForzaJules"

Facebook users immediately criticised DHL for the move, labelling it "tasteless" and "innapropriate", prompting the company to delete the post on Monday morning and issue an apology via Facebook. 

DHL said: "Based on feedback we've received about a post on Sunday regarding Jules Bianchi, we have removed the post and would wish to apologise for any offence caused.

"To clarify the matter, we were not asking people to like our page, only the photo, and it was never our aim to promote the site or DHL but was meant simply as a gesture of support for Jules Bianchi, based on our longstanding involvement in the F1 world.

Marussia driver Bianchi collided with a vehicle recovery tractor that was removing a car that had crashed and underwent surgery on severe head injuries in a Japanese hospital.

 


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