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Swisslog expands its Middle East presence

by Sarah Jacotine on May 24, 2015




Warehouse automation specialist Swisslog is extending its presence in the Middle East with a new office and new legal entity, Swisslog Middle East LLC, both based in Dubai. 

This new business will provide stronger local support for Swisslog's growing number of Middle Eastern automation customers and is in response to the growing importance of automation in the region, particularly in the retail business and in sectors where temperature control has a significant impact on the supply chain.

Swisslog Warehouse & Distribution Solutions designs, develops and delivers automation solutions, offering integrated systems for warehouses and distribution centres as well as services from a single source.

With the establishing of Swisslog Middle East in Dubai, Swisslog WDS aims to develop further its presence in the region, and follows a similar strategy of local offices in developing automation markets such as Singapore and the US.

The Dubai office will be headed by Frédéric Zielinski, general manager of Swisslog Middle East, who joined the business in 2004.

He said: “We have seen a lot of development in a short space of time. Dubai’s strategic importance as a centre for international shipping and air-sea-land logistics means the market has always offered great potential.

"Now, with the increasing impact of e-commerce and temperature controlled solutions, the time is right for us to increase our local presence, increasing the reach and capabilities of our customer service and support.”

The region has seen remarkable growth in recent years with manufacturing activities increasing dramatically and the logistics sector responding accordingly, which has had a major impact on modern warehouses, with many existing operating models no longer fitting their intended purpose.

The trend toward automation has gathered pace, as investment in technology is viewed as a long-term benefit.

Daniel Hauser, managing director of Swisslog Ltd, believes the Middle East offers potential for the automation industr: “It’s a big step for us, but one which we are incredibly excited about.

"Our aim with all our regional offices is to develop our local business knowledge and reach, and to support our loyal and growing customer base.

"With this commitment to the Middle East market, Swisslog continues to follow its strategy to be close to customers, not only to deliver services, but to learn from their challenges and to allow us to develop even better systems and support.”


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