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INTERVIEW: Ahmed Pauwels, Messe Frankfurt Middle East

by Sarah Jacotine on Aug 17, 2015


Ahmed Pauwels is CEO of Messe Frankfurt Middle East, organiser of Materials Handling Middle East.
Ahmed Pauwels is CEO of Messe Frankfurt Middle East, organiser of Materials Handling Middle East.

Ahmed Pauwels is CEO of Messe Frankfurt Middle East, organiser of Materials Handling Middle East

Please provide a snapshot of the biennial Materials Handling ME 2015 in terms of the industry scope the exhibition and the typical exhibitors?
Materials Handling Middle East functions as a key interactive business forum for the rapidly-growing materials handling industry in the wider Middle East region and to provide a vital business development and outreach platform for international exhibitors looking to engage with the regional market.

Now in its eighth edition, the event has grown comprehensively in size, scope and reach to become the primary trade and networking meeting place for this vital industry.

Even as the region, fuelled by rapidly developing economies, continues to make great strides in logistics and commercial infrastructure and plays a crucial role in shipping huge quantities of oil and gas to fire the global industrial complex, Materials Handling Middle East has a vital role to play in connecting major international materials handling brands with some of the most lucrative global markets.

Today the event, which is the only truly representative international trade fair serving the regional industry, provides a launch pad for international brands to showcase innovative products and solutions to trade buyers drawn from across the wider region.

The event is also where regional materials handling firms and service providers can connect with leading industry experts and profit from their knowledge and experience.

Materials Handling ME made its debut in 2001 and has grown considerably to its current extent and size. What is its current size in terms of numbers of exhibitors and exhibition space size and to what do you attribute the success of this exhibition to?

Since its debut in 2001, Materials Handling Middle East has grown apace with the burgeoning materials handling and logistics industry in the region.

From a small beginning with 40 exhibitors from 10 countries, the show has now grown to cover over 8,000 sqm gross of the Dubai International Convention and Exhibition Centre and is expected to feature 152 exhibitors and draw in nearly 3,500 key influencers, trade buyers and industry representatives over the show's three days.

This continued growth can be attributed to certain key factors. The primary growth factor has been the unprecedented growth of the materials handling industry across the region.

Thanks to relatively rapid economic growth coupled with huge investments in commercial and logistics infrastructure, the region is set to witness a continued surge in demand for quality materials handling and logistics services.

This has created considerable interest among global materials handling brands in doing business with the rapidly-expanding regional markets. The other factor has been the ability of the exhibition to accurately reflect global trends onto the regional market and represent regional aspirations and requirements on a global scale.

We continue to work closely with our exhibiting partners in order to ascertain and anticipate regional needs, while at the same time ensuring that every edition of the exhibition is more representative in terms of scope and coverage.

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