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Globe Express Services invests in its GCC employees

by ASC Staff on Jul 12, 2017


Mustapha Kawam, president and CEO of GES.
Mustapha Kawam, president and CEO of GES.

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Globe Express Services (GES) has placed education and training of its employees among its most important investments and plans to expand these activities in its Middle East operations.

The logistics company recently conducted a training session for 46 of its employees at Le Méridien Hotel, Jeddah, focused on addressing the biggest challenges in the logistics industry and a workshop on customer service aimed at empowering and engaging its team in Saudi Arabia.

GES has found that investing in employee training does not only improve productivity and efficiency; the impact also extends to cost reductions and significant savings on resources, according to Mustapha Kawam, president and CEO of GES.

“Businesses have various economic resources that they can capitalize on in order to grow, including human capital,” he says. “Even though the importance of investing in the wellbeing of employees has been recognized by many companies, it still takes a lot of dedication and sincerity to be able to truly value the human power that goes into the business.”

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“Globe Express Services has reached the level it has through the support and ingenuity of our employees. The human energy that goes into the work day after day is in fact an invaluable asset that cannot be traded or sold, which is why continuous training and education is an essential part of our operations,” he added.

Human development remains one of the most often neglected aspects of business, where training of employees are often limited to basic understanding of job functions, as the cost and benefits are often measured in terms of direct impact on the bottom line.

Reports have shown that companies with satisfied employees outperform their competition by 20 per cent and increase their earnings by 1.2 to 1.7 per cent.

“Investing in the training and education of our staff is part of our long-term strategy which helps us continue to develop better services for our clients,” says Lara Assaf, global HR manager, GES. “Saudi Arabia is a big logistics and supply chain market and it demands a strong and highly-capable team to be able to engage with customers, improve efficiency and master our logistics strategies to win our customers’ trust. When our employees are empowered, it is easy for them to engage at work and contribute positively to the needs of customers because creating a positive environment is essential.”


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