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Swisslog boosts Middle East team for Mai Dubai project

by ASC Staff on Aug 28, 2017


Kaddoum will directly drive and support the sales and business teams, developing strategies to support uptake of the company’s robot and data driven intralogistics automation solutions for forward-thinking customers in the UAE.
Kaddoum will directly drive and support the sales and business teams, developing strategies to support uptake of the company’s robot and data driven intralogistics automation solutions for forward-thinking customers in the UAE.

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Swisslog Warehouse & Distribution Solutions (WDS), has appointed Alain Kaddoum as the new general manager as well as three new members to assist in bringing the robotic and data-driven intralogistics vision to life.

The new leadership and growing team will play a critical role in supporting Swisslog’s continual growth strategy and in driving its leadership position in automated intralogistics solutions throughout the region.

Kaddoum will directly drive and support the sales and business teams, developing strategies to support uptake of the company’s robot and data driven intralogistics automation solutions for forward-thinking customers in the UAE.

Having worked for Swisslog for more than two years, and in the engineering industry for almost a decade, Kaddoum brings a wealth of experience and industry expertise to his new role as general manager.

“Since joining Swisslog, Alain Kaddoum has had the opportunity to work with some incredible customers and his nomination will expand our reach across the entire Middle East region,” commented Daniel Hauser, managing director region Central Europe & Middle East, Swisslog WDS.

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Kaddoum replaces Frédéric Zielinski after almost four years of senior leadership at Swisslog Middle East LLC, who leaves Swisslog due to personal reasons. Moreover, Kaddoum bolsters the company’s leadership welcoming three new members to its team.

Joining as senior project manager, John Sassine is a qualified mechanical engineer with thirteen years of technical experience in the storage solution industries. His role at Swisslog will involve overseeing the Mai Dubai project, which will see Swisslog deliver a new automated raw and packing material warehouse, extend its production capability as well as build a high bay warehouse to store finished goods.

Sri Aravindhan holds both a Master’s degree in Logistics and a Bachelor’s degree in Mechanical Engineering. As the team’s system designer, Aravindhan will be working across all Swisslog Middle East sales projects for customers in the region.

Completing the team is Yokesh Kumar Sundararaman, who joins as PLC & customer service engineer. With a Bachelor’s degree in Electronics and a diploma in Mechatronics, Sundararaman will be involved in the realization of all projects in the region and he is responsible for ongoing maintenance of the existing sites.

“I am extremely pleased to welcome John, Sri and Yokesh as integral parts of our team based in Dubai. Together with the rest of the team, the new additions can deliver a full service situated locally to new and existing clients, providing everything from consulting to design and customer service.”, comments Alain Kaddoum.  


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