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FEATURE: Chef Middle East launches hi-tech food hub

by ASC Staff on Sep 1, 2017




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Chef Middle East launched its new distribution centre in Dubai Investments Park in late May, part of a logistics surge for the area driven by a need for more modern and purpose-built warehousing. For Chef Middle East it was no different.

“Our business for the last 20 years has been growing quite significantly and over the year’s we’ve bolted on bits of infrastructure as we needed them,” explains Steve Pyle, CEO, Chef Middle East. “We reached a stage in our development where the level of complexity had become such that we needed to consolidate and build something that would allow us to better leverage our expertise.”

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To that end the supplier of foods to the hotel, dining and airline industries developed its new AED 75-million DC, complete with the latest tracking, picking and storage technologies available on the market. “We wanted to introduce more technology into our operation, because we’d grown to such an extent that our existing infrastructure was bursting at the seams and we weren’t getting the flexibility and efficiency that we wanted,” says Pyle. “So this development was an opportunity to optimise efficiency and build ourselves a platform that is future-engineered and suited to growth.”

The 10,000 square meter facility is a fully integrated, technology enabled logistics hub, allowing Chef Middle East to offer an efficient and reliable end-to-end cold chain solution. It’s triple the size of its predecessor and includes over 7,000 square meters of temperature-controlled storage areas that can accommodate up to 8,000 pallets of chilled, frozen, and ambient food and food related products.

Within it, Chef Middle East stores 4,000 global food products with a combination of premium quality ingredients for its rapidly growing regional client base within the region’s hotel and restaurant community. “We work across several categories supplying anything from a cut of tenderloin to chocolate powder for a pastry chef to dry Japanese items, seafood and rare herbs and spices,” says Pyle. “We deal with all the big hotel groups in the region. Jumeirah Group, Emaar, Marriot etc, we also work with the Rotana Group, Hyatt Group, Hilton, Atlantis.”

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