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As airline competition heats up, innovative onboard developments become essential for continued success.
1 LIE-FLAT BEDS
Increasingly, lie-flat beds are becoming popular in business class, replacing the traditional reclining seats. Airlines across the world are gradually phasing out the old seating in favour of the up-to-date, comfortable flat beds.
With its modern fleet, Etihad Airways is able to offer flat beds across all its business class flights. Peter Baumgartner, Etihad’s vice president of product marketing believes consistency of product is very important. “The entire current fleet of 42 aircraft are equipped with the same products; lie-flat beds in business class and suites in first class. That’s a consistency that our premium passengers really appreciate.”
Meanwhile Dubai-based Emirates airline has introduced lie-flat beds on many of its newer Boeing 777 models. The beds, which are set in twos and separated by a small panel, have been extremely popular with business class travellers. On the lie-flat model passengers are able to sleep more easily and reduce the effects of jet lag, which is particularly useful for long-haul business customers who are flying on a regular basis.
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FEATURED COMMENT
I am pleased to support this ranking that will come under scrutiny and study of my students at GUST for the upcoming event 'Flying Across America'.