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Choice Logistics has announced plans to establish a regional hub in Dubai to better serve its customers in the Middle East.
The New York-based company, which specialises in outsourced logistics for service parts, will act as Importer of Record (IOR) on behalf of clients shipping to and from the hub, to coordinate fulfilment and shipment of high-tech spares.
The site allows parts to be shipped into surrounding countries, such as Saudi Arabia, in just two days, as opposed to 25 when previously shipped from Europe, according to Luisella Basso, senior manager for global trade compliance at Choice Logistics.
"The Middle East can be a challenging and expensive operating environment from a logistical standpoint. The Dubai location provides a more efficient entry point to manage and distribute mission-critical service parts throughout the region," commented Basso.
"Choice is committed to identifying proactive solutions that help improve our clients’ ability to better serve their customers. This move is in direct response to their pressing needs for more efficiency and reduced costs."
Related story: CEVA Logistics opens Middle East headquarters
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