The National Shipping Company of Saudi Arabia (NSCSA) will now go by the title Bahri, after the firm rebranded itself this week.
Saleh Al Jasser, Bahri CEO, revealed that one of the main reasons for re-naming the company, which has been in operation since 1979, was to illustrate its evolution from solely a shipping company to a complete logistical provider.
“Our new brand reflects the nature of our organisation; we are adaptive,” he said. “The business landscape is changing at a tumultuous pace and it requires nothing short of reinventing ourselves to be agile and responsive to the critical needs of our stakeholders in the national, regional and global arena.
“Today, as Bahri, we can proudly say that we, not only excel in marine transportation alone, but are also realising the NSCSA’s dream of being a total logistics solutions provider.”
Bahri also announced it had signed an order for five new Kamsarmax vessels to transport dry bulk cargo.
Kamsarmas can carry about 82,000 dead weight tonnage, are 229 metres in length and come equipped with modern fuel saving technologies. The bulk carriers are expected to be delivered during the 2013-2014 period.
Bahri chairman, Abdullah Al-Rubaian, said: “The developing demand around the world necessitates more responsive delivery. New requirements need innovations to match.
“Bahri today is a much larger and more able business than when we started, and we plan on holding our course and staying true to these values while simultaneously assisting in the achievement of our nation’s goals.”