Virgin Atlantic unveils Richard Branson ice cubes

Virgin Atlantic will introduce special ‘Little Richard’ ice cubes for Upper Class passenger this Spring.

The bespoke ice cubes, which will be served on board one of the first flights of the airline's new Upper Class Cabin this May, have been crafted in the image of Virgin Atlantic’s president Sir Richard Branson.

The innovation means all passengers will be able to enjoy some chill out time with Branson at the new bar – the longest of any airline - which has been designed to provide additional space and comfort for those keen to socialise while flying. The bar will also incorporate a raft of additional innovations including a new champagne coupe glass, enhanced mood lighting and a new seating system.

The ice cubes have been created using the exact measurements of Sir Richard's head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.

“While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible. Now he is able to join our guests ‘in spirit’ on one of the Upper Class Cabin’s first flights as they raise a toast to their trip and the exciting times ahead,” commented Steve Ridgway, chief executive of Virgin Atlantic.

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